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For the love of the game 🏀
Since June 2022, I’ve worked as a social specialist for Nike’s basketball category, focusing on a mix of grassroots storytelling and branded content that lives on our social channels. The overall mission of Nike Basketball is to provide hope and encouragement to all ballers of all levels and abilities.
We all have a role to play.
In my role, I’m responsible for spearheading and executing high-caliber social campaigns and assisting with creative and brand management. I get to wear both my creative and strategic hats, which, if you ask me, is a winning combo. 🏀
Growing the game 🏀
I help foster an Instagram community of over 13.5 million followers and a Twitter community of 2.3 million followers. Our small team works to create content that will resonate with our audience and maximize engagement.
Bringing strategy and creative to the social world
My role consists of a mix of strategy and creativity. Every day, I get to imagine the future of Nike Basketball. I assist in creating content in partnership with our creative teams to bring social-first ideas to life. ✨